31 July 2011

{British Winter by Billy Reid Collection}

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{50s and 60s Vassar´s Girls Preppy Inspiration}

"When I was just a little girl
I asked my mother what will I be
Will I be pretty will I be rich
Here's what she said to me".
(From "Que Sera, Sera" by Doris Day)

London-based writer and fashion historian Rebecca C. Tuite recently interviewed Vassar alumnae about the iconic look of Vassar girls in the 1950. In an article for Ivy Style, Tuite traces Vassar fashion from the preppy post-WWII Ivy style to the more liberal look of the late '60s.

1950s Girls' Dress1950s Blouses1950s Blouses
                     "During the 1950s, Vassar students became fashion leaders of everyday campus style for women," Tuite writes. "Vassar quickly became known as the most fashionable college for women, popularizing a look for girls that was the equivalent of the Ivy League Look for boys."
{The Crew Cuts-Sho Boom was a hit for all the 50s decade! }listen it:

                     Tuite considers a major change in Vassar fashion to have taken place when some men began attending the school as part of the G.I. Bill following WWII. "Suddenly it was more acceptable for girls to wear stovepipe pants (although skirts remained required for dinner), oxford shirts, denim (in moderation), plaids, tartans and Bermuda shorts."

                     By the late '50s, Tuite writes, the look was "Bermuda shorts (madras or Black Watch tartan), knee socks, loafers, Brooks Brothers oxford shirt (preferably men’s), topped with a classic Vassar blazer, Shetland sweater or cashmere twin set."

                    The times changed however, and when the school went co-ed in 1969, the "classic Vassar style was considered anachronistic and irrelevant." Writes Tuite, "skirts were no longer required for dinner, the Bermuda short was replaced by denim, and the preppy, privileged Vassar look was disregarded as a sign of an old-school elitism undesirable in Vassar’s new, more egalitarian, co-ed environment."

College girls playing cards in their room.

The following screencaptures are from "The Mona Lisa Smile" a film that I recommend you if you are interested in college girls from the 50s:


The Ames Brothers-

The Chordettes- Lollipop

Rosemary Cloony- Hey there

Nat King Cole-Answer me, my love.

Doris Day-Que Sera, Sera.